Terms of Service

Last updated: September 25, 2026

1. About these Terms

These Terms of Service (the “Terms”) govern your access to and use of Momentli, including the website at momentli.co.il, the web application at app.momentli.co.il, and every event page, gallery, QR code, link and message we provide (together, the “Service”).

The Service is operated by Ovis, company / ID number [COMPANY / ID NUMBER], of [REGISTERED ADDRESS] (“Momentli”, “we”, “us” or “our”).

Please read these Terms carefully. They include important provisions about content, face recognition, payments and refunds, limitation of liability, and the governing law and jurisdiction.

These Terms are published in Hebrew and in English. If there is any conflict or inconsistency between the versions, the Hebrew version prevails.

2. Definitions

In these Terms:

• Service means the Momentli platform as described above, including all of its features, such as QR codes, event galleries, AI content moderation, face recognition and SMS delivery.
• Host means the person who signs in and creates an Event (usually the couple or the person organizing the Event) and, where relevant, purchases a plan.
• Co-manager means a person the Host invites by email to help manage an Event as an editor (for example, a parent or an event planner).
• Guest means any person who accesses an Event page, whether by scanning a QR code or opening a link, including to upload, view or download photos.
• Event means an event created in the Service by a Host, such as a wedding, henna, bar or bat mitzvah, brit, birthday or corporate event, together with its page, gallery and settings.
• Content means any material uploaded to or created in the Service, including photos, cover images, event details, names, phone numbers and selfies.
• User or you means anyone who uses the Service in any capacity, including a Host, a Co-manager and a Guest.

3. Acceptance of the Terms

By using the Service in any way, including by creating an account, creating an Event, scanning a QR code, registering as a Guest or uploading Content, you confirm that you have read, understood and agree to these Terms, to our Privacy Policy, to our Face Recognition and Biometric Data Policy and to our Cookie Policy, all of which form part of these Terms.

If you do not agree, please do not use the Service.

4. Eligibility

• You must be at least 18 years old to create an account, create an Event or purchase a plan.
• Guests under 18 may use the Service only with the consent and under the supervision of a parent or legal guardian. A parent or guardian who allows a minor to use the Service accepts these Terms on the minor’s behalf and is responsible for the minor’s use.
• If you use the Service on behalf of a company or organization (for example, for a corporate event), you confirm that you are authorized to bind that organization to these Terms.

5. Host accounts

• Hosts sign in using their Google account. We receive basic profile details from Google (name, email address and profile picture) as described in the Privacy Policy.
• You are responsible for all activity under your account and for keeping access to your Google account secure. If you suspect unauthorized use, contact us immediately at support@momentli.co.il.
• A Host may invite Co-managers by email. Co-managers can edit the Event. The Host is responsible for the people they invite and for the actions they take in the Event, and may remove them at any time.
• You must provide accurate information and keep it up to date.

6. How the Service works

In brief:

1. The Host creates an Event and receives a QR code and a link. The Host may use the QR sign designed with AI in the Service or design their own.
2. Guests scan the QR code or open the link in their phone browser. No app download or account is required.
3. Guests may complete an optional welcome step: entering their name and phone number and taking a selfie. Guests may skip this step and still upload and browse photos, but without face matching.
4. Guests upload photos. Video is not supported at this time. Every photo is automatically scanned by AI moderation, and images identified as inappropriate are rejected.
5. Uploads remain open until 06:00 on the morning after the Event date.
6. On the morning after the Event (around 07:00 Israel time), face recognition indexes the Event photos, matches them with the selfies of registered Guests, and an SMS with a personal link to their photos is sent to each registered Guest.
7. The Event gallery is available to anyone who has the Event link, with filters for all photos, my uploads and “find me”.

The guest and host interfaces are currently available in Hebrew. We may add, change or remove features from time to time.

7. Host responsibilities

The Host is responsible for the Event and for how the Service is used in it. Among other things, the Host undertakes to:

• Inform guests. Ensure that Guests and other attendees are informed that photos taken at the Event may be uploaded to Momentli, displayed in the Event gallery and analyzed by face recognition.
• Display the notice sign. Display the QR sign (or an equivalent notice) in visible places at the Event, including the notice text we provide about photo sharing and face recognition, and not remove or obscure that notice.
• Obtain consents. Obtain any consent required by law from attendees for photographing them and uploading and sharing their photos, including, where required, the consent of parents or guardians of minors attending the Event, and honor requests from attendees who do not wish to be photographed or who ask for photos to be removed.
• Share the link responsibly. Decide who receives the Event link and QR code. Anyone who has the link can view the gallery, so the Host is responsible for sharing it only with appropriate people.
• Lawful use. Use the Service only for lawful purposes and in accordance with these Terms.
• Download before expiry. Download any Content they wish to keep before the plan’s storage period ends (see section 16).

8. Guest use

• Guests may upload photos they took themselves or that they are otherwise entitled to share.
• The welcome step (name, phone number and selfie) is optional. By completing it, the Guest agrees to receive an SMS with a personal link to their photos, and gives explicit consent to face recognition as described in the Face Recognition and Biometric Data Policy.
• Guests may delete photos they uploaded and download photos from the gallery, including a ZIP file of the photos matched to them.
• Photos downloaded from the gallery are intended for personal use. Guests must respect the privacy of the people appearing in them.

9. Acceptable use and prohibited content

You may not upload, share or use the Service to upload or share Content that:

• Contains nudity, pornography or sexually explicit material.
• Contains any sexual content involving minors, or content that exploits or endangers minors. We have zero tolerance for such content. We will remove it immediately, preserve the relevant information as required by law, report it to the competent authorities and permanently block the relevant users.
• Constitutes harassment, bullying, threats, hate speech, incitement to violence or discrimination, or defamation.
• Infringes another person’s privacy, or was taken or shared without a legal right to do so.
• Infringes copyright, trademarks or any other intellectual property right.
• Contains violent, graphic or otherwise illegal material.

You also may not:

• Upload viruses, malware or any harmful code, or attempt to interfere with the operation or security of the Service.
• Scrape, crawl, harvest or systematically collect data or photos from the Service by automated means, or use Content from the Service to identify people outside the Event.
• Attempt to gain unauthorized access to Events, accounts or systems, or bypass technical limits or security measures.
• Use the Service to send spam or unsolicited messages.
• Resell, sublicense or commercially exploit the Service without our written permission.
• Impersonate any person or misrepresent your connection to an Event.

10. Automated moderation and our right to remove Content

• Every uploaded photo is scanned automatically by an AI moderation system, and photos identified as inappropriate are rejected. Automated systems are not perfect: they may occasionally reject legitimate photos or fail to identify inappropriate ones.
• We are not obligated to monitor Content, but we may review, block or remove any Content, and suspend access to an Event or account, if we believe in good faith that it violates these Terms or the law, or may harm Users, third parties or Momentli.
• The Host may also delete photos from their Event, and Guests may delete photos they uploaded.

11. Notice and takedown

If you believe Content in the Service infringes your rights (for example, a photo of you or your child that you want removed, a photo that infringes your copyright, or offensive content), please email support@momentli.co.il and include:

1. Your name and contact details.
2. The Event link and a link to, or description of, the relevant photo.
3. The reason for the request (for example, privacy, copyright or offensive content), and, for a copyright claim, details of the work and of your rights in it.
4. A statement that the information in your request is accurate and that you are the person concerned or authorized to act on their behalf.

We will review the request promptly and, where appropriate, remove or block the Content, notify the Host, or take other reasonable steps. Requests concerning sexual content involving minors are handled immediately. Please do not submit false or abusive requests.

12. Ownership of Content and the license to Momentli

• You keep your rights. Content remains the property of whoever uploaded it or of the Host, as the case may be. We do not claim ownership of your photos.
• License to Momentli. You grant Momentli a limited, non-exclusive, worldwide, royalty-free license, for the duration the Content is stored in the Service, to host, store, copy, compress, process (including AI moderation and face matching), display and deliver the Content, solely to the extent needed to operate and provide the Service to the Host and to the Event’s Guests.
• No marketing use. We will not use your photos or Content in our marketing, advertising or promotion without your prior, explicit permission.
• No AI training. We do not use your photos, selfies or face data to train artificial intelligence models, and we do not allow our service providers to do so.
• Your warranty. You represent that you have all the rights and consents required to upload the Content and to grant the above license, and that the Content does not infringe any law or third-party right.
• Momentli’s property. The Service itself, including its software, design, trademarks, logo, text and AI-designed QR signs (other than your Content), belongs to Momentli or its licensors. You receive a limited, personal, non-transferable right to use the Service in accordance with these Terms.

13. Gallery visibility

The Event gallery is viewable by anyone who has the Event link or QR code. The “find me” filter makes it easy for a Guest to find the photos they appear in, but it does not restrict other people from seeing the rest of the gallery. The Host is responsible for deciding who receives the link. If a link has been shared beyond its intended audience, contact us at support@momentli.co.il.

14. Plans, prices and payment

• Plans. The Service is offered in plans that differ in the number of photos, the number of Guests who can register for face recognition and the storage period. Current plans:

• Prices. Prices are in Israeli new shekels (ILS) and include VAT where applicable. The price shown at the time of purchase is the price that applies.
• One-time payment. Each plan is a one-time payment per Event. It is not a subscription and does not renew automatically.
• Free trial. The trial plan is free, does not require a credit card and is subject to the limits above.
• Limits. When a plan limit is reached (for example, the number of photos or of registered Guests), further uploads or registrations may be blocked.
• Payment. Payments are processed by a third-party payment provider. We do not store full payment card details.
• Price changes. We may change prices and plans from time to time. Changes do not affect plans already purchased.

15. Cancellation and refunds

We handle cancellations in accordance with the Israeli Consumer Protection Law, 5741-1981, and the Consumer Protection (Cancellation of Transaction) Regulations, 5771-2010.

• Cancellation within 14 days. A consumer who purchased a plan may cancel the transaction by notice to support@momentli.co.il within 14 days of the purchase, subject to the other provisions of this section.
• Cancellation fee. On cancellation, we will refund the amount paid less a cancellation fee of 5% of the transaction price or ₪100, whichever is lower, as permitted by law.
• After the Event or after use. To the extent permitted by law, there is no right to cancel or receive a refund after the Event date has passed, or after the service has been consumed, for example once face recognition has been run and photos have been delivered to Guests.
• Extended periods. Where the law grants certain consumers (for example, persons with disabilities, senior citizens or new immigrants) a longer cancellation period, we will act in accordance with the law.
• Refund method. Refunds will be made to the original payment method within the period required by law.

Nothing in this section limits any right you have under mandatory law.

16. Storage period and automatic deletion

• Event Content is stored for the storage period of the plan you purchased (1, 3, 6 or 12 months, as set out in section 14).
• When the storage period ends, or when the Host deletes the Event, the Event and its Content (including photos, Guest registrations, selfies and face data) are deleted automatically, as described in the Privacy Policy and in the Face Recognition and Biometric Data Policy.
• The Host is responsible for downloading all the photos they want to keep before the storage period ends. Deleted Content cannot be recovered.

17. SMS delivery

SMS messages are sent through a third-party SMS provider on a best-effort basis. We do not guarantee that every message will be delivered or delivered at a particular time, since delivery depends, among other things, on mobile carriers, on the phone number entered being correct, and on the recipient’s phone settings. Guests can always find their photos through the Event link and the “find me” filter.

18. Face recognition: no guarantee of accuracy

Face recognition is based on automated technology and may not match every photo in which a Guest appears. Among other things, it may be affected by lighting, angle, image quality, glasses or face coverings. We do not guarantee any level of accuracy, and the technology may occasionally miss photos or match a photo incorrectly. Details about how biometric data is processed appear in the Face Recognition and Biometric Data Policy.

19. Availability and “as is”

• We work to keep the Service available and reliable, but we do not guarantee that it will be uninterrupted, error-free, secure against every threat, or available at any particular time, including during the Event itself.
• The Service may be interrupted for maintenance, upgrades or reasons beyond our control, such as failures at infrastructure providers, communications networks or mobile carriers.
• To the extent permitted by law, the Service is provided “as is” and “as available”, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement.
• The Service does not replace a professional photographer, and we recommend keeping a copy of important photos.

20. Third-party services

The Service relies on third-party services, such as Google sign-in, cloud hosting and storage, face recognition and moderation services, email and SMS providers, and a payment provider. Your use of those services may also be subject to their own terms. We are not responsible for the services of third parties that are not under our control, except as required by law.

21. Limitation of liability

To the maximum extent permitted by law:

• Momentli, its owners, employees and suppliers will not be liable for any indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, data, reputation or goodwill, arising from or related to the use of or inability to use the Service, even if advised of the possibility of such damages.
• Momentli’s total liability for any claim relating to the Service or to these Terms will not exceed the amount you actually paid Momentli for the relevant Event in the 12 months preceding the event giving rise to the claim. If you used the free trial, our liability is limited to that amount (₪0), except as required by law.
• Momentli is not responsible for Content uploaded by Users, or for any use made of Content by people who received the Event link.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law, including liability for fraud, malice, or death or bodily injury caused by negligence, or any right that a consumer is granted under mandatory law.

22. Indemnity

You agree to indemnify and hold harmless Momentli, its owners, employees and suppliers against any claim, demand, loss, damage or expense (including reasonable legal fees) arising from Content you uploaded, from your breach of these Terms or of the law, or from your infringement of the rights of any third party, including, for a Host, a failure to inform attendees or to obtain required consents. We will notify you of any such claim and allow you to take part in defending it.

23. Suspension and termination

• You may stop using the Service at any time. A Host may delete an Event or request deletion of their account by contacting support@momentli.co.il.
• We may suspend or terminate access to the Service, an Event or an account, in whole or in part, if you breach these Terms, if required by law, or if we reasonably believe that continued use may cause harm to Users, third parties or Momentli. Where reasonable, we will give prior notice.
• If we stop providing the Service in full, we will give reasonable notice to Hosts with active Events so they can download their Content.
• Sections that by their nature should survive termination (including those on ownership, limitation of liability, indemnity, and governing law) will continue to apply.

24. Changes to these Terms

We may update these Terms from time to time. We will publish the updated version on this page and update the date at the top. For material changes, we will give reasonable prior notice to Hosts by email or through the Service. Continued use of the Service after the changes take effect constitutes acceptance of them. Changes do not apply retroactively to plans already purchased, except where required by law.

25. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms to a successor, including in connection with a merger, acquisition or sale of assets, provided that your rights are not adversely affected.

26. Governing law and jurisdiction

These Terms are governed exclusively by the laws of the State of Israel, without regard to its conflict-of-laws rules. The competent courts in Tel Aviv-Jaffa will have exclusive jurisdiction over any dispute arising from or related to these Terms or the Service.

27. Miscellaneous

• Severability. If any provision of these Terms is found to be invalid or unenforceable, it will be enforced to the maximum extent possible, and the remaining provisions will remain in full force.
• Entire agreement. These Terms, together with the policies referred to in them, are the entire agreement between you and Momentli regarding the Service and supersede any prior understanding.
• No waiver. Our failure to enforce any right does not constitute a waiver of that right.
• Language. In case of any conflict between the Hebrew and English versions of these Terms, the Hebrew version prevails.

28. Contact us

Ovis, company / ID number [COMPANY / ID NUMBER] [REGISTERED ADDRESS]

• General support and takedown requests: support@momentli.co.il
• Privacy matters: privacy@momentli.co.il